BRAND & IDENTITY DESIGN | PHOTO STYLING
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CHALLENGE
Creating a unique “grocery & quick meals” food delivery brand within a saturated market, had its challenges. With companies like Blue Apron, Hello Fresh, Instacart, Plated, and countless others, we needed to find the “white space.” With a brand personality and visual identity that acted as our point of difference, we would be able to stand out and be a healthy competitor.
SOLUTION
Through market research and lots of strategic planning, we began to see the smartest way forward – to speak to a younger, more hip audience. We developed the brand name “FoodKick,” which has a lively and social connotation. Then, desiring to reach young urban foodies, we created a color palette (eggplant + fresh teal) that fits within food culture, AND stands out in a sea of red, blue and green. The “foodscape” we concepted, became the perfect icon to communicate connectedness and city food culture. We combined the foodscape with a simple, bold, and impactful wordmark that gave its energetic name justice. Through playful patterns and “perfectly imperfect” food and lifestyle photography, a unique and fun brand was born.
BRAND
ELEMENTS
BRAND
COLLATERAL
MOBILE
CONCEPTS
Home Page Redesign / Slight Facelift
Picks Page Redesign / Facelift
PRELIMINARY
IDEAS
Showing different brand name variation
