http://marissacaputo.com/work daily 0.75 2012-10-07 http://marissacaputo.com/projects daily 0.75 2023-06-05 http://marissacaputo.com/foodkick-branding daily 0.75 2019-05-09 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557254913303-V8L0MTL9118XZV1PEHTC/FK_LogoCrop_5A.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1556998560138-09N6TSZMEXXPSL62JD7S/FK_Logo_crop.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557256491789-UUYPBAZTT72LULB1BY8L/FK_Banner_1b.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557256647908-5CD7ZFS2J217PGHJV4HS/FK_Banner_1c.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557266680983-585Z523D22CSHAAUVDWX/FK_Banner_2b.jpg FoodKick Branding - Brand & Identity Design | Photo Styling | UIUX Mobile Redesign CHALLENGE Creating a unique “grocery & quick meals” food delivery brand within a saturated market, had its challenges. With companies like Blue Apron, Hello Fresh, Instacart, Plated, and countless others, we needed to find the “white space.” With a brand personality and visual identity that acted as our point of difference, we would be able to stand out and be a healthy competitor. SOLUTION Through market research and lots of strategic planning, we began to see the smartest way forward – to speak to a younger, more hip audience. We developed the brand name “FoodKick,” which has a lively and social connotation. Then, desiring to reach young urban foodies, we created a color palette (eggplant + fresh teal) that fits within food culture, AND stands out in a sea of red, blue and green. The “foodscape” we concepted, became the perfect icon to communicate connectedness and city food culture. We combined the foodscape with a simple, bold, and impactful wordmark that gave its energetic name justice. 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