http://marissacaputo.com/work daily 0.75 2012-10-07 http://marissacaputo.com/projects daily 0.75 2023-06-05 http://marissacaputo.com/foodkick-branding daily 0.75 2019-05-09 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557254913303-V8L0MTL9118XZV1PEHTC/FK_LogoCrop_5A.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1556998560138-09N6TSZMEXXPSL62JD7S/FK_Logo_crop.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557256491789-UUYPBAZTT72LULB1BY8L/FK_Banner_1b.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557256647908-5CD7ZFS2J217PGHJV4HS/FK_Banner_1c.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557266680983-585Z523D22CSHAAUVDWX/FK_Banner_2b.jpg FoodKick Branding - Brand & Identity Design | Photo Styling | UIUX Mobile Redesign CHALLENGE Creating a unique “grocery & quick meals” food delivery brand within a saturated market, had its challenges. With companies like Blue Apron, Hello Fresh, Instacart, Plated, and countless others, we needed to find the “white space.” With a brand personality and visual identity that acted as our point of difference, we would be able to stand out and be a healthy competitor. SOLUTION Through market research and lots of strategic planning, we began to see the smartest way forward – to speak to a younger, more hip audience. We developed the brand name “FoodKick,” which has a lively and social connotation. Then, desiring to reach young urban foodies, we created a color palette (eggplant + fresh teal) that fits within food culture, AND stands out in a sea of red, blue and green. The “foodscape” we concepted, became the perfect icon to communicate connectedness and city food culture. We combined the foodscape with a simple, bold, and impactful wordmark that gave its energetic name justice. Through playful patterns and “perfectly imperfect” food and lifestyle photography, a unique and fun brand was born. https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557432846653-2SDBQEOVO0Q7B5QF2V64/FK_Banner_4d.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557433447196-HI5ZSOKSIM48W4XH2TOH/FK_Banner_5a2.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557433791356-P4S1OTHIRGVA38ASM71T/FK_Banner_5b2.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557434349100-W9VUC29XH7RRW940V7MY/FK_Banner_6.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1556917172185-ZETNTZOT091P87JYWZIE/FK_Banner_2b.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557436835556-G45LRN1CNENGHX0PGJ15/FK_Banner_7A1.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557436835559-2JKGKRFK8Q8GGZV08SPI/FK_Banner_7A2.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557437719141-CM89DJ09UPFOTQTELH4Y/FK_Banner_8A1.jpg FoodKick Branding https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg FoodKick Branding - This is the caption title. https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557437718977-94MBZBRG0WFAF65REFOB/FK_Banner_8b.jpg FoodKick Branding http://marissacaputo.com/work-1 daily 0.75 2015-08-25 http://marissacaputo.com/sweet-habit daily 0.75 2019-05-09 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1557439824642-RSZMGX786WM3B1F9BVZB/SweetHabit_Crop_blk.jpg Sweet Habit web & Mobile Design https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452641268445-1EZXRIKSUZJGGHHHHBK4/illo-square-head.jpg Sweet Habit web & Mobile Design http://marissacaputo.com/test-1 daily 1.0 2026-08-07 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1690052392490-PQ9HTWO5DRV47VSIYRRO/image-asset.png Collection - Love Reaching 30”x48,” Acrylic on Canvas, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1690052392490-PQ9HTWO5DRV47VSIYRRO/image-asset.png Collection - Love Reaching 30”x48,” Acrylic on Canvas, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686005526200-GK76XFIHXWVNW5BT8IDG/010723-Divinely-Held-1A.png Collection - HELD 18’x24,” Watercolor on Paper https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1690052584491-MOL9GW6GLWFYS4B2CTKP/image-asset.png Collection - Friendly Battle 30”x48,” Acrylic on Canvas, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686007933861-BICANOXWN1QDCEDN0Z6B/BetweenLightAndDark-R2-A.png Collection - Between the Light and the Dark 32”x48,” Acrylic on Canvas, 2022 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686007521998-LAXR2NU0M2B5ZTCTR2PZ/021023-Womb.png Collection - Womb, A Love Letter 32”x48,” Acrylic on Canvas, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686005526903-EG0B5QSDER6Z6L29BPTJ/Lyrical-Nomad-060423.png Collection - Lyrical Nomad 30”x40,” Acrylic on Canvas, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686007938893-1WVV1NFT8VYAYEXJX4XP/031523-Boundaries-R1-A.png Collection - Boundaries 19”x24,” Mixed Media, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686007379035-UILECQB8OH5PNB47YCDN/010723-Divinely-Held-1A.png Collection - Held 18”x24,” Watercolor on Paper, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686007936014-Y5XCS6U2ZU959AWK520I/032023-PaintSketch-2.png Collection - This Way Up 18"x24," Acrylic on Paper, 2023 https://images.squarespace-cdn.com/content/v1/517db712e4b0f470ac91425e/1686069673045-GSZF9MF8K9BUTUWH3KOJ/encaustic-painting.png Collection - She Was 10”x10,” Encaustic Wax on Wood Panel